Connexions Merseyside
Campaign:
Promote Connexions service across the six Merseyside boroughs
Aims/Objectives:
Support Connexions teams to publicise the partnership activities they undertake and promote the opportunities available to reduce the number of young people not in education, training or employment.
Tactic used: Using effective, aspirational messages the work of Connexions was broadcast across a range of media. Advertising involved newspapers, billboards, the web, radio and buses. Simultaneously newspaper articles were researched, written and released to generate positive messages about Connexions.
Outcome:
Clients’ profile among its key audience has never been higher. Obtained more press coverage in first quarter than over the previous 12 months.
